Google Tag Manager integration

Analytics & Data · 6 actions · OAuth auth

Manage tags, variables, and workspaces in Google Tag Manager containers

Put Google Tag Manager to work View Google Tag Manager integration docs

Overview

The ModuleX Google Tag Manager integration lets a ModuleX agent operate Google Tag Manager on your behalf — running create, update and list actions across tags, account id options and variables — directly from a plain-English request, using your organization's own Google Tag Manager credentials. No pre-built workflow is required: the agent picks the right Google Tag Manager action for the task.

Google Tag Manager is an analytics & data platform. ModuleX adds the agent layer: ask for an outcome and it selects and runs the right Google Tag Manager action — or, when you want a repeatable process, the composer assembles a Google Tag Manager workflow for you, streaming the nodes onto the canvas as it builds.

Ask the assistant

Drive Google Tag Manager in plain English

Type what you want. A ModuleX agent picks the right Google Tag Manager action — or chains several — and runs it. No workflow to build.

Create a tag in a Google Tag Manager workspace
resolves tocreate_tag
Find the tag I describe and update it
resolves toget_tagupdate_tag
Update a variable in a Google Tag Manager workspace
resolves toupdate_variable
Show me the tags that match what I describe
resolves toget_tags

Use cases

What you can automate with Google Tag Manager

Find the right tag and update it in one promptget_tagupdate_tag
Pull a list of account id options for a reportlist_account_id_options
Update a variable the moment something changesupdate_variable

At a glance

Google Tag Manager integration at a glance

VendorGoogle Tag Manager

CategoryAnalytics & Data

Actions available6

AuthenticationOAuth

Uses your own credentialsYes

Works with the assistantYes

Works in the composerYes

Multi-step / tool-chainingYes

Technical referenceView docs

Integration version1.0.0

Last updatedJun 2026

Reference

All 6 Google Tag Manager actions

Tags4

create_tag

Create a tag in a Google Tag Manager workspace

get_tag

Get a specific tag from a Google Tag Manager workspace

get_tags

List all tags in a Google Tag Manager workspace

update_tag

Update a tag in a Google Tag Manager workspace

Account ID Options1

list_account_id_options

List available Google Tag Manager accounts

Variables1

update_variable

Update a variable in a Google Tag Manager workspace

See full parameters and response schemas in the Google Tag Manager integration docs

Two ways

Two ways to use Google Tag Manager in ModuleX

Ask the assistantType what you want done and a ModuleX agent picks the right Google Tag Manager action and runs it — no workflow to build.

Compose a workflowNeed it to happen every time? Describe the process and the composer wires Google Tag Manager into a repeatable workflow you can run on a schedule, from chat, or as an API.

Security

Connecting Google Tag Manager

OAuthGoogle Tag Manager uses OAuth. You connect your Google Tag Manager account once; ModuleX stores the access token encrypted and scoped to your organization, so your team shares a single secure connection.

Step-by-step setup in the Google Tag Manager docs

Pairs well with Google Tag Manager

Agents often chain Google Tag Manager with these — connect them once and the agent can use all of them in a single task.

PostHog78 actions

Databricks41 actions

Amplitude11 actions

Microsoft Power BI10 actions

Google Analytics6 actions

Segment6 actions

FAQ

Google Tag Manager + ModuleX FAQ

A ModuleX agent can run any of Google Tag Manager's 6 actions — across tags, account id options and variables — from a plain-English request, using your organization's own Google Tag Manager credentials.

No. The agent selects the right Google Tag Manager action from your prompt. A workflow is only needed when you want a repeatable process — and the composer builds that for you from a description.

Through OAuth — you connect your Google Tag Manager account once and ModuleX stores the token encrypted, scoped to your organization.

6, spanning tags, account id options and variables.

Google Tag Manager runs on your own credentials, so any Google Tag Manager usage is billed by Google Tag Manager directly. ModuleX meters the agent run — and if you connect your own model keys, there's no ModuleX markup on model usage.

Put Google Tag Manager to work in ModuleX.

Connect Google Tag Manager once with your own credentials and let your agent run all 6 actions on demand.

Put Google Tag Manager to work View technical docs

Last updated: Jun 2026Browse all 175 integrations →