Best integrations for marketing teams

Marketing work has an awkward shape for automation. It is not one long process; it is a dozen small handoffs — a brief becomes a post, a post becomes an email, a campaign becomes a number somebody has to go and look up. Most of those handoffs are too small to justify building anything, which is exactly why they never get built and keep costing an afternoon a week.

Connecting the right six tools removes most of that. Here they are, in the order worth connecting them, with what the assistant can genuinely do inside each.

Notion

Notion is where the plan usually lives, and that makes it the natural anchor. It is also the most capable integration on this list by action count, exposing search, page reads and writes, and database queries.

That matters more than it sounds. If the assistant can query a content database, it can find the three posts scheduled for next week without being told which they are. If it can create and update pages, the output of a task has somewhere to go that is not a chat window you will lose.

In practice, Notion is the first tool to connect because it turns "write me a post" into "write next week's post, from the brief, and put it back where the team looks."

→ Notion integration · used in research and outline a piece

Google Analytics

Analytics is the classic example of work that is trivial and still never done: the numbers exist, someone just has to go and read them on a Monday.

The integration exposes reporting, which is the part that matters here — the assistant can pull a report and summarise what moved rather than handing you a dashboard link. Connect it and "how did the launch go" becomes a question with an answer instead of a task.

→ Google Analytics integration · used in content performance digest and launch recap with the numbers

Google Ads

Ads reporting has the same shape as analytics, with a sharper cost: nobody checks daily, so a campaign underperforms for a week before anyone notices.

The integration covers campaign, ad group, and ad-level reporting, plus keyword idea generation and customer list management. The reporting half is what turns into a standing digest; the keyword half is genuinely useful at the planning end.

→ Google Ads integration · used in weekly ad performance digest and flag underperforming campaigns

Mailchimp

Email is where marketing automation usually starts and where the assistant's approval step earns its keep, because a send is not reversible.

Mailchimp exposes list and subscriber management alongside campaign operations, so the assistant can prepare a sequence from something you already wrote. The step that actually sends is the one you approve.

→ Mailchimp integration · used in turn a post into an email sequence

Canva

Design is the handoff that blocks small teams hardest — the copy is ready and the image is not.

Canva's integration is deliberately narrow: create a design, export it, list designs, upload an asset. That is a smaller surface than the others here, and it is enough for the job that actually stalls, which is producing an on-brand asset from copy that already exists.

→ Canva integration · used in produce on-brand social images

Slack

Slack goes last on purpose. It is rarely where the work happens and almost always where the output belongs.

The integration reads channel history and threads and posts messages and replies. Connect it and every recipe above gains an ending: the digest arrives where the team already is, instead of somewhere they have to remember to check.

→ Slack integration · used in weekly ad performance digest and watch for ranking drops

How they combine

The individual integrations are not the interesting part. The chains are.

A launch recap reads Google Analytics and Google Ads and writes the summary into Notion. A content digest reads analytics and search data and lands in the same place. A social post starts as a Notion brief and leaves as a Canva export. None of those is a big automation; each is a handoff that used to need a person to carry it.

That is the honest case for connecting all six rather than the one you need today: the value shows up when a task crosses a tool boundary, and it cannot cross a boundary that is not connected.